10 Best Online Shopping Sites in Serbia (2026)

AliExpress remains a popular option in Serbia for budget accessories, DIY electronics, hobby parts, phone extras, and low-cost everyday gadgets. It works best for price-sensitive purchases where longer delivery times are acceptable.

Ananas has become one of the most important online shopping platforms in Serbia, offering a wide mix of electronics, home products, supermarket goods, baby items, and lifestyle categories. It is especially useful for shoppers who want marketplace variety with a modern domestic delivery experience.

Gigatron is one of Serbia's best-known technology retailers. It is a top choice for laptops, phones, gaming hardware, TVs, and white goods, with a strong reputation for local support, installment buying, and frequent promotional campaigns.

Tehnomanija is one of the strongest competitors in Serbian electronics retail. It works especially well for home appliances, mobile devices, kitchen equipment, TVs, and larger household purchases where local delivery and after-sales service matter.

Shoppster is a broad Serbian e-commerce platform with a strong mix of home, tech, fitness, baby, beauty, and lifestyle categories. It is particularly useful for deal-driven shoppers who want aggressive discounts outside the classic tech-only retailers.

Lilly is one of the strongest online shopping options in Serbia for cosmetics, wellness products, pharmacy basics, baby care, and household health essentials. It is the obvious starting point for repeat personal-care purchases.

For premium fashion, sneakers, accessories, and beauty, Fashion&Friends is one of Serbia's strongest online destinations. It stands out for branded apparel and footwear that feel more curated than a general marketplace.

Sport Vision is one of the most established sports retail platforms in Serbia. It is a strong pick for branded sneakers, training wear, kids' sports gear, and seasonal promotions on Adidas, Nike, Puma, and other major labels.

KupujemProdajem is one of the most important shopping platforms in Serbia, especially for second-hand electronics, photography gear, PC parts, collectibles, tools, and small-business offers. It is often the first place people check for hard-to-find items or lower prices.

ePonuda is one of the smartest tools for Serbian shoppers who want to compare prices before buying. It is especially useful for electronics, appliances, and higher-ticket items where price differences between stores can be substantial.